Email Copywriter | PipelineDeals

Careers Email Copywriter

Location: Seattle, WA (downtown)

PipelineDeals is hiring COMPANY OVERVIEW

PipelineDeals is a fast-growing CRM technology company “built by salespeople for salespeople.” Founded in 2006, we have grown to 3,000+ global customers across 100+ countries. Our SaaS platform is optimized for small-to-medium businesses (SMB) frustrated with overpriced/over-engineered CRM solutions like Salesforce. We give SMBs a competitive advantage when they go up against more established competitors or enter a market for the first time.

PipelineDeals’ users win because our services delivers easy-to-use sales automation tools, intuitive workflows and great customer service. When users find us, they like us — 98% of our accounts renew every year. Our future roadmap includes exciting innovations in AI/machine learning, predictive analytics and voice/mobile to build on this platform. We also plan to optimize the PipelineDeals user experience to ease the burden of entering and maintaining CRM data. Most importantly, in order to stay true to our simplicity roots and meet the needs of our customers, UX and Product Design will have an increasingly-central role in our future product strategy.

This unique vision and market opportunity attracted top angel investors in 2014, including Mike Galgon and Geoff Entress . PipelineDeals is profitable and has had 30+% YOY growth the last few years — the timing is great for you to join our growth story!

Our culture/core values (“YEOMANS”): You matter, customers matter; Everyone is responsible; Operational awesomeness; Must. Always. Stay. Hungry.; Anticipate customer needs; Never stop learning; Seek solutions.

Email Copywriter

Are you a top-notch writer who is always silently correcting other people's ad copy? Do you believe in no-nonsense copy? We're looking for the best and brightest to take our Marketing department to the next level. If you have passion and expertise in direct response copywriting, join the PipelineDeals Marketing team!

Responsibilities — What you'll do:

  • Write crisp, clean product ad copy for banner ads, social media paid ads, email campaigns, lead generation landing pages, website, and trade show collateral.
  • Work with Sales and Product teams to understand our target customer, and proactively research competitors to clearly explain features and benefits of PipelineDeals CRM and differentiate against competition.
  • Translate technical and business jargon into accessible, benefit-oriented information.
  • Proactively pull previous campaign results, analyze data and come with ideas on how to make the next campaign ad copy even better, beating previous response rates.
  • Stay current on Direct Response (DR) ad copywriting, digital marketing and lead generation best practices, and industry trends.


  • BA/BS degree or equivalent working experience; MBA a plus
  • Experience writing ad copy for lead generation and direct response campaigns is required.
  • Experience writing ad copy for SaaS products is preferred, but not required.
  • Passion for writing ad copy that generates maximum response (leads or online sales) and drives revenue is required.
  • Ability to work with Product, Sales, and customers to understand current and emerging needs to improve ad copy and campaign performance.
  • Willingness and flexibility to jump in and assist others in in the company as needed.

How to Apply

If you think you are a good match, please submit your resume and a cover letter explaining how you exemplify one of our core values in your daily life by using the link below:

Apply now

Statement of Diversity

PipelineDeals is an equal employment opportunity employer. Every Pipeliner has the right to work in surroundings that are free from all forms of unlawful discrimination. The Company will not engage in or tolerate any discrimination in the workplace prohibited by local, state or federal law. Specifically, no Pipeliner will be treated differently or less favorably on the basis of their race, sex/gender, religion/creed, pregnancy, age, physical or mental disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation or any other characteristic protected by applicable federal, state or local law.

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