Senior Digital Marketing Specialist - Marketing Analytics | PipelineDeals


Senior Digital Marketing Specialist — Marketing Analytics

Company Overview

PipelineDeals Summit 2019

About PipelineDeals

Founded in 2006, PipelineDeals is the most adopted CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships.

PipelineDeals is built around an easy-to-use and customizable user experience, sales focused features, and leading customer support and service. Today, more than 18,000 users in 60 countries use PipelineDeals to gain visibility into their sales pipeline to accelerate opportunities and close more deals. Headquartered in Seattle, WA, PipelineDeals has made the annual Inc. 5000 list since 2014, recognized as one of the fastest growing companies in the U.S.

Our Values

Behind the product is a great team that diligently works together under a set of company values:

  • We are customer obsessed.
  • We are committed to the highest standards, we think big, and never settle.
  • We have a bias for action.
  • We are well-reasoned problem solvers.
  • We are positive team players.
  • Kindness and personal responsibility are in our DNA.

Our Valued Customers

The PipelineDeals Software as a Service platform is optimized for SMBs frustrated with overpriced and over-engineered CRM solutions like Salesforce. With an easy-to-use yet intuitive and robust CRM solution, SMBs gain a competitive advantage when they go up against more established companies or enter a market for the first time.

PipelineDeals' users win because they can easily adopt and use PipelineDeals sales automation tools and always have access to world-class customer service. Ninety-eight percent of PipelineDeals accounts renew every year.

Where We're Going

PipelineDeals has been carefully designed with salespeople and account managers in mind and how to make their jobs easier. From that commitment, the PipelineDeals team is continually improving functionality to meet changes and needs in the industry. For example, the software takes into account the prevalence of big data and the insights that sales leaders want to achieve. As a result, PipelineDeals has the power to help our clients shape customer experiences in more compelling and useful ways. To stay true to the ease-of-use experience PipelineDeals is known for, UX and product design will continue to play a central role in future product strategy.

PipelineDeals understands that the pace of change in technology is accelerating at incredible rates and is committed to meet the needs of multiple generations of users to remain the most adopted CRM in the SMB market today.

Senior Digital Marketing Specialist — Marketing Analytics

Location: Seattle, WA

PipelineDeals is seeking a Senior Digital Marketing Specialist with strong marketing analytics skills to support revenue growth for our SaaS platform.

In this role, you will report to the Director of Marketing and Communications. You will help to execute short- and long-term marketing plans across all digital channels that ensure the company's growth and profitability. This role is ideal for you if you love owning and executing marketing campaigns from start to finish. You will be involved with strategy, execution, monitoring performance, and providing actionable insight based on data.

We're searching for an organized self-starter who is driven by results. You approach every marketing campaign understanding you need to test, measure, and evaluate to ensure the best future outcomes. Your work will be critical to finding high-quality leads to fill our sales pipeline. Event tracking, A/B testing, and data analysis are part of your process to inform further optimization.

Responsibilities | What you'll do:

  • Create, execute, and refine new testing strategies that directly address our business challenges (creative, landing pages, product features).
  • Leverage a variety of data sources to derive actionable insights about website experience, prospect behavior, and down-funnel sales success.
  • Own reporting dashboard for digital campaign acquisition goals and KPIs.
  • Develop, implement, and execute on full lifecycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences.
  • Own our Partner Program and build a series of best practices to increase referral leads, program revenue, and Partner engagement.
  • Understand best practices for UI and UX for landing pages, applications, mobile, and desktop.
  • Strong grasp of ROI with an analytical mind to mine data for insights.
  • Own, optimize, and personalize conversion funnels to drive measurable increases in conversion rates and revenue.
  • Collaborate with team members to implement A/B and multivariate tests.
  • Investigate and assess prospect behavior across the funnel, identify 'pain points.'
  • Help drive marketing programs to generate/accelerate/reactivate sales pipeline across various stages of the buying cycle and to the various personas.
  • Learn and work daily in team marketing tools including project management and marketing automation software.
  • Perform ongoing audience research, persona planning, and discovery of current trends.
  • Monitor metrics to measure effectiveness and identify opportunities for optimization.


  • 3+ years of related experience in a digital marketing role.
  • Strong experience with Google Analytics, Excel, data visualization, marketing automation, and content creation tools.
  • You are up-to-date with the latest trends and best practices in digital marketing.
  • Ability to function autonomously with a strong sense of ownership.
  • Willingness and flexibility to jump in and assist others in the company as needed.
  • Experience in lead generation for sales, lead nurturing, email marketing, and website optimization.
  • Exceptional organization, project management, and communication skills.
  • Ability to think creatively, innovatively, and differently.

Plus if you have:

  • B2B software experience and you are familiar with the dynamics of the prospect journey at B2B SaaS companies.
  • Front end development skills (HTML, CSS, JavaScript).

How to Apply

If you think you are a good match, please submit your resume and a cover letter explaining how you exemplify one of our company core values (listed above) in your daily life by using the link below:

Apply now

Statement of Diversity

PipelineDeals is an equal employment opportunity employer. Every Pipeliner has the right to work in surroundings that are free from all forms of unlawful discrimination. The Company will not engage in or tolerate any discrimination in the workplace prohibited by local, state or federal law. Specifically, no Pipeliner will be treated differently or less favorably on the basis of their race, sex/gender, religion/creed, pregnancy, age, physical or mental disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation or any other characteristic protected by applicable federal, state or local law.

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