Product Marketing Manager | PipelineDeals


Product Marketing Manager

Company Overview

PipelineDeals Summit 2019

About PipelineDeals

Founded in 2006, PipelineDeals is the most adopted CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships.

PipelineDeals is built around an easy-to-use and customizable user experience, sales focused features, and leading customer support and service. Today, more than 18,000 users in 60 countries use PipelineDeals to gain visibility into their sales pipeline to accelerate opportunities and close more deals. Headquartered in Seattle, WA, PipelineDeals has made the annual Inc. 5000 list since 2014, recognized as one of the fastest growing companies in the U.S.

Our Values

Behind the product is a great team that diligently works together under a set of company values:

  • We are customer obsessed.
  • We are committed to the highest standards, we think big, and never settle.
  • We have a bias for action.
  • We are well-reasoned problem solvers.
  • We are positive team players.
  • Kindness and personal responsibility are in our DNA.

Our Valued Customers

The PipelineDeals Software as a Service platform is optimized for SMBs frustrated with overpriced and over-engineered CRM solutions like Salesforce. With an easy-to-use yet intuitive and robust CRM solution, SMBs gain a competitive advantage when they go up against more established companies or enter a market for the first time.

PipelineDeals' users win because they can easily adopt and use PipelineDeals sales automation tools and always have access to world-class customer service. Ninety-eight percent of PipelineDeals accounts renew every year.

Where We're Going

PipelineDeals has been carefully designed with salespeople and account managers in mind and how to make their jobs easier. From that commitment, the PipelineDeals team is continually improving functionality to meet changes and needs in the industry. For example, the software takes into account the prevalence of big data and the insights that sales leaders want to achieve. As a result, PipelineDeals has the power to help our clients shape customer experiences in more compelling and useful ways. To stay true to the ease-of-use experience PipelineDeals is known for, UX and product design will continue to play a central role in future product strategy.

PipelineDeals understands that the pace of change in technology is accelerating at incredible rates and is committed to meet the needs of multiple generations of users to remain the most adopted CRM in the SMB market today.

Product Marketing Manager

Location: Seattle, WA (downtown)

In this role you will report to the Director of Marketing and Communications and work closely with Marketing, Product, Engineering, Sales, and Customer Teams. You will be communicating product changes to our customers, developing product strategies, and keeping a balance between the vision for the product and the needs of the customers.

We're searching for a strategic thinker, who is analytical yet creative. The ideal candidate will be an organized self-starter who thrives in a dynamic and fast-paced environment.

Responsibilities — What you'll do:

  • Lead go-to-market frameworks for new products and SKUs, including feature sets and pricing variables, and ensure timely and successful launches.
  • Be the expert of our customers. Through market intelligence you'll understand how they buy and their buying criteria as well as analyze the market and competitive situations.
  • Interact with our customer base and prospective customers, discover what will best help them grow their customer relationships, and enable us to deliver it to them. This includes a thorough understanding of customer product awareness, adoption, and engagement.
  • Optimize the positioning, messaging and marketing strategies for specific segments, verticals and target personas.
  • Create and execute end-to-end marketing campaigns to position our products as solutions for our customers and partners.
  • Enable the Sales and Customer Success teams with solution-based training content, assets and client testimonials to support the buyer and sales lifecycle.
  • Develop pricing plans that optimize features sets and best deliver value to our customers.
  • Work with Product Managers and Engineering team to provide input on feature and product development.
  • Assess and communicate how product options impact acquisition and retention.
  • Analyze and report marketing and product KPIs to track impact, optimize, and improve our positioning.
  • Strategize and execute plans to increase our solutions' social and digital presence and visibility.
  • Be responsible for creative development and/or publication for product related marketing material including writing blog posts, thought leadership pieces, case studies, conducting webinars to communicate with customers and partners.
  • Support sales efforts by developing collateral for all stages of the sales cycle, including slide decks, whitepapers, videos etc.


  • 3-4 years experience in a product marketing role, preferably at a SaaS company.
  • Familiarity with the process of product management and how product marketing fits into it.
  • Skilled in defining, managing, and evolving a differentiated positioning and messaging for SaaS products.
  • Ability to work with customers to understand current and emerging needs and translate into product requirements.
  • Experience with market sizing, segmentation, and competitive intelligence.
  • Expertise in launching new products and releases working with executive management, Sales, Customer Care and Customer Success teams, providing training and support functions.
  • Be passionate about both marketing and product disciplines, and preferably have experience in both.
  • Ability to effectively represent products, markets and strategies to customers, partners, analysts and media through public speaking, social media, written and other communications.
  • Experience in cross-functional initiatives involving sales, product management, and customer success.
  • Experience working directly with customers to validate features and understand needs.
  • Exceptional data-driven business skills and the ability to use data to act strategically.
  • Excellent written and presentation communication skills.
  • Solid knowledge of marketing analytics, automation, and content creation tools. You are up-to-date with the latest trends and best practices in digital marketing.
  • Willingness and flexibility to jump in and assist others in the company as needed.

Plus if you have:

  • B2B software experience and you are familiar with the dynamics of the customer journey at B2B SaaS companies.
  • Knowledge of CRM, Voice of the Customer, and experience collaborating with sales teams.
  • A customer-centric mindset and the drive to see results along with a great attitude to get things done.
  • Bachelor's Degree (B.S./B.A.) required. Relevant fields of study include Business Administration, Computer Science, Marketing.

How to Apply

If you think you are a good match, please submit your resume and a cover letter explaining how you exemplify one of our company core values (listed above) in your daily life by using the link below:

Apply now

Statement of Diversity

PipelineDeals is an equal employment opportunity employer. Every Pipeliner has the right to work in surroundings that are free from all forms of unlawful discrimination. The Company will not engage in or tolerate any discrimination in the workplace prohibited by local, state or federal law. Specifically, no Pipeliner will be treated differently or less favorably on the basis of their race, sex/gender, religion/creed, pregnancy, age, physical or mental disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation or any other characteristic protected by applicable federal, state or local law.

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