Paid Media Specialist | PipelineDeals

Careers Paid Media Specialist

Location: Seattle, WA (downtown)

PipelineDeals is hiring COMPANY OVERVIEW

PipelineDeals is a fast-growing CRM technology company “built by salespeople for salespeople.” Founded in 2006, we have grown to 3,000+ global customers across 100+ countries. Our SaaS platform is optimized for small-to-medium businesses (SMB) frustrated with overpriced/over-engineered CRM solutions like Salesforce. We give SMBs a competitive advantage when they go up against more established competitors or enter a market for the first time.

PipelineDeals’ users win because our services delivers easy-to-use sales automation tools, intuitive workflows and great customer service. When users find us, they like us — 98% of our accounts renew every year. Our future roadmap includes exciting innovations in AI/machine learning, predictive analytics and voice/mobile to build on this platform. We also plan to optimize the PipelineDeals user experience to ease the burden of entering and maintaining CRM data. Most importantly, in order to stay true to our simplicity roots and meet the needs of our customers, UX and Product Design will have an increasingly-central role in our future product strategy.

This unique vision and market opportunity attracted top angel investors in 2014, including Mike Galgon and Geoff Entress . PipelineDeals is profitable and has had 30+% YOY growth the last few years — the timing is great for you to join our growth story!

Our culture/core values (“YEOMANS”): You matter, customers matter; Everyone is responsible; Operational awesomeness; Must. Always. Stay. Hungry.; Anticipate customer needs; Never stop learning; Seek solutions.

Paid Media Specialist

The Paid Media Specialist will own and execute all paid media channels, including SEM, Display, Paid Social, Native and Affiliate Content Syndication and PPL campaigns. In this role you’ll manage direct response paid acquisition and lead generation strategy, execution and optimization for PipelineDeals website and landing pages. This will include managing the advertising budgets, requesting creative, generating tags, executing on campaigns and tracking and reporting on program performance. Your efforts will drive incremental growth for our business and align with our cross-channel customer efforts.

The Paid Media Specialist reports into the VP of Sales & Marketing. This role works closely with Marketing Automation Manager, DR Ad Copywriter, Digital Designer, Product Marketing Director and Sales Director. We’re looking for a natural problem-solver with analytical skills. You have that rare combination of technical ability and exceptional communication and would be just as comfortable manipulating data in Excel as you would be establishing a new relationship with a marketing partner.

Competencies, Skills & Requirements:

  • BS in Business or a related field
  • 2-5 years paid media experience in B2B environment (SEM, Display, Paid Social, PPL and Affiliate Content Syndication)
  • Experience managing marketing programs that are held to a specific CPL, CPA, LTV, MRR and ARR KPI’s.
  • Knowledge of all paid media channels advance targeting capabilities and best practices
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  • Demonstrated ability to manage details, efficient work habits, and overall flexibility
  • Must be able to prioritize tasks in a fast-paced environment
  • Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
  • Experience with SEO optimization and increasing organic traffic is a huge bonus, but not required.


  • Manages the monthly advertising budget and provides clear, strong reporting on tactics, ad spend, results, and conversion metrics.
  • Key stakeholder in identifying a strategy to attract, engage, and convert SMB customers in logistics, construction, and manufacturing industries.
  • Run SEM campaigns in Google AdWords and Bing Ads.
  • Manage PPL and Affiliate Content syndication partners, negotiate CPL rates, and test thought leadership E-Books that achieve scale and efficiency, while hitting sales conversion goals.
  • Running display advertising campaigns in GDN, Quantcast, Rockerfuel, Distillery, and other platforms.
  • Create ads using Facebook Power Editor and other social channel advertising platforms.
  • Clearly develop, outline, and plan strategic ad campaigns to achieve clearly defined objectives.
  • Strategically craft paid audience targets using custom audiences, retargeting, and psychographic characteristics.
  • Presenting to senior leaders on strategy and tactics.

How to Apply

If you think you are a good match, please submit your resume and a cover letter explaining how you exemplify one of our core values in your daily life by using the link below:

Statement of Diversity

PipelineDeals is an equal employment opportunity employer. Every Pipeliner has the right to work in surroundings that are free from all forms of unlawful discrimination. The Company will not engage in or tolerate any discrimination in the workplace prohibited by local, state or federal law. Specifically, no Pipeliner will be treated differently or less favorably on the basis of their race, sex/gender, religion/creed, pregnancy, age, physical or mental disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation or any other characteristic protected by applicable federal, state or local law.

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