Marketing Manager | PipelineDeals

Careers

Marketing Manager

Company Overview

PipelineDeals Summit 2019

About PipelineDeals

Founded in 2006, PipelineDeals is the most adopted CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships.

PipelineDeals is built around an easy-to-use and customizable user experience, sales focused features, and leading customer support and service. Today, more than 18,000 users in 60 countries use PipelineDeals to gain visibility into their sales pipeline to accelerate opportunities and close more deals. Headquartered in Seattle, WA, PipelineDeals has made the annual Inc. 5000 list since 2014, recognized as one of the fastest growing companies in the U.S.

Our Values

Behind the product is a great team that diligently works together under a set of company values:

  • We are customer obsessed.
  • We are committed to the highest standards, we think big, and never settle.
  • We have a bias for action.
  • We are well-reasoned problem solvers.
  • We are positive team players.
  • Kindness and personal responsibility are in our DNA.

Our Valued Customers

The PipelineDeals Software as a Service platform is optimized for SMBs frustrated with overpriced and over-engineered CRM solutions like Salesforce. With an easy-to-use yet intuitive and robust CRM solution, SMBs gain a competitive advantage when they go up against more established companies or enter a market for the first time.

PipelineDeals' users win because they can easily adopt and use PipelineDeals sales automation tools and always have access to world-class customer service. Ninety-eight percent of PipelineDeals accounts renew every year.

Where We're Going

PipelineDeals has been carefully designed with salespeople and account managers in mind and how to make their jobs easier. From that commitment, the PipelineDeals team is continually improving functionality to meet changes and needs in the industry. For example, the software takes into account the prevalence of big data and the insights that sales leaders want to achieve. As a result, PipelineDeals has the power to help our clients shape customer experiences in more compelling and useful ways. To stay true to the ease-of-use experience PipelineDeals is known for, UX and product design will continue to play a central role in future product strategy.

PipelineDeals understands that the pace of change in technology is accelerating at incredible rates and is committed to meet the needs of multiple generations of users to remain the most adopted CRM in the SMB market today.

Marketing Manager

Location: Seattle, WA (downtown)

PipelineDeals is seeking a Marketing Manager to support revenue growth for our SaaS platform.

In this role, you will report to the Director of Marketing and Communications. You will be leading projects for the marketing team, including developing and executing both short and long-term marketing plans that ensure the company's growth and profitability.

We're searching for a creative, organized self-starter who thrives in a dynamic and fast-paced environment. We are looking for someone who is passionate about strategy and execution and driven by results. As a result, you approach every marketing campaign understanding you need to measure and evaluate to ensure the best future outcomes.

In this role, you will be willing to wear multiple hats as you assist and manage exciting projects related to website/blog optimization, content marketing, account-based marketing, partner/affiliate marketing as well as email marketing.

Responsibilities — What you'll do:

Plan, execute, and measure B2B digital marketing programs across multiple channels including digital media, paid social media, paid search, retargeting, and more.

Record and analyze performance metrics from our acquisition campaigns to provide insight to the team on a weekly and monthly basis.

Help to define and drive marketing programs to generate/accelerate/reactivate sales pipeline across various stages of the buying cycle and to the various personas.

Develop, implement, and execute on full lifecycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences to enable the sales team to win deals faster.

Strategize, build, and execute marketing campaigns for the PipelineDeals Partner Program.

Take on account-based marketing campaigns, working closely with the Sales team.

Assist in driving SEO strategy, working with our SEO team to optimize website conversion, increase organic traffic, and help with blog strategy.

Learn and work daily in team marketing tools including project management and marketing automation software.

Perform ongoing audience research, persona planning, and discovery of current trends.

Requirements:

  • 2-3 years of experience in a marketing role, preferably at a SaaS company.
  • Experience with marketing analytics, automation, and content creation tools. You are up-to-date with the latest trends and best practices in digital marketing.
  • Experience with account-based marketing, SEO, paid marketing, including Google AdWords (Search, Retargeting, and Display) and Paid Social (LinkedIn, Facebook, and Twitter).
  • Willingness and flexibility to jump in and assist others in the company as needed.
  • Understanding of digital marketing concepts.
  • Experience in lead generation for sales, lead nurturing, email marketing, content marketing, and website optimization.
  • Knowledge of both PPC/PPL and SEO best practices.
  • Intimate understanding of traditional and emerging marketing channels.
  • Excellent organizational and communication skills.
  • Excellent written and presentation skills.
  • Ability to think creatively, innovatively, and differently.
  • Analytical skills to forecast and identify trends and challenges.
  • Knowledge of marketing automation software, Excel, WordPress, PPC, PPL, A/B testing, HTML, social media.

Plus if you have:

  • B2B software experience and you are familiar with the dynamics of the prospect journey at B2B SaaS companies.

Education:

  • A Bachelor's Degree (B.S./B.A.) required. Relevant fields of study include Business Administration, Marketing, and Communications.

How to Apply

If you think you are a good match, please submit your resume and a cover letter explaining how you exemplify one of our company core values (listed above) in your daily life by using the link below:

Apply now

Statement of Diversity

PipelineDeals is an equal employment opportunity employer. Every Pipeliner has the right to work in surroundings that are free from all forms of unlawful discrimination. The Company will not engage in or tolerate any discrimination in the workplace prohibited by local, state or federal law. Specifically, no Pipeliner will be treated differently or less favorably on the basis of their race, sex/gender, religion/creed, pregnancy, age, physical or mental disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation or any other characteristic protected by applicable federal, state or local law.

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