CRM: A Transportation and Logistics Necessity

By Erika Sommer, Content Writer at PipelineDeals

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Customer Relationship Management (CRM) is often an afterthought in transportation and logistics. Why? We’re talking about two industries that have yet to take a liking to modern technology.

But a CRM is one of the most valuable tools for managing your prospects and customers. From creating transparency and efficiency across your team, to helping foster relationships with customers, a CRM helps you manage your relationships from first touch to post-sale.

Through market research, customer testimonials, and reviews, we were able to analyze data to understand these industries sales and project management processes, and how they can benefit from a CRM (if they aren’t already using one).

We’ll discuss key findings, but for a more detailed account, make sure to check out our new transportation and logistics white paper.

Visibility Leads to Streamlined Communication

The stronger the visibility is across your company, the easier it will be to communicate. And that’s difficult to do without a unifying piece of technology.

In such diverse and multi-channel industries, it’s imperative that you have visibility into all the moving parts of the production and distribution chains.

A CRM creates a sense of transparency and sound company alignment.

Visibly and Collaboration Bring Scalability

With the transparency and cross-team communication you get from a CRM, you’ll be able to increase productivity and scale.

A CRM provides the tools to manage your customers through a visible database, as well as track important metrics and relationships with your prospects and customers.

Scalability Fuels a Return on Investment

Through the visibility, efficiency, and scalability of a CRM, you’ll be sure to get a nice return on your investment (ROI).

CRM software is just as valuable to transportation and logistics companies as it is for any other industry. In such vastly diverse industries, having a central database that allows for transparency, organization, and forecasting is key.  And with it, you’ll be scaling in no time.

To learn more about why a CRM is necessary in the transportation and logistics industries, check out our Why CRM for Transportation and Logistics white paper.